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Google, Inc. GOOG

Margins (% of Sales)
	2008	2009	2010	2011	2012
Revenue	100.00	100.00	100.00	100.00	100.00
COGS	39.56	37.39	35.53	34.79	41.12
Gross Margin	60.44	62.61	64.47	65.21	58.88
SG&A	17.20	15.44	16.24	19.29	19.91
R&D	12.82	12.02	12.83	13.62	13.54
Operating Margin	30.43	35.15	35.40	30.98	25.43
NetIntIncAndOther	57.28	70.58	72.22	63.50	52.11
EBT Margin	26.86	35.44	36.82	32.52	26.68

Profitability
	2008	2009	2010	2011	2012
Tax Rate	7.46	7.87	7.81	6.83	5.18
Net Margin	19.39	27.57	29.01	25.69	21.40
Return on Assets	14.80	18.05	17.30	14.93	12.91
Financial Leverage (Average)	88.89	88.91	79.93	80.12	76.46
Return On Equity	16.60	20.30	20.68	18.66	16.54

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